Aliza Farkash - The Blog

!Welcome to my blog
This blog is about the Pharmaceutical market, specifically in .the context of marketing and sales
I invite you to discuss whatever you would like to debate in this field.

1/30/2011

Knowing physicians

I worked with physicians for 25 years, and believe I learned to understand them as costumers.
Today, I have a daughter who is a resident in  a Pediatric award and follow very closely her development, professionally and personally. There are things that I follow closely and somehow did not see before. It is astonishing how the patriarchal system is still dominating the medical community. At what extent the Head of Department can impose his philosophy and at what extent the young physicians find it difficult to express themselves at this stage.
I wonder if this mentality will continue?
How is it going to affect us the marketers in the pharmaceutical Industry?


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