Aliza Farkash - The Blog

!Welcome to my blog
This blog is about the Pharmaceutical market, specifically in .the context of marketing and sales
I invite you to discuss whatever you would like to debate in this field.

7/05/2011

Journal advertisements


Just after I published my last post, I read the article published in the Lancet:
 Volume 378, Issue 9785, Page 30, 2 July 2011 <doi:10.1016/S0140-6736(11)61019-2
They said that they "published a systematic review of 40 years of scientific literature dealing with the effect of information from pharmaceutical companies on physicians' prescribing. Some studies found that journal advertisements were more strongly associated with prescribing than the scientific articles in the same journals; others found advertising associated with less rational prescribing and greater prescribing costs." 


Interesting , No?

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