KOL Development



KOL development remains one of the key elements in pharmaceutical marketing.

KOL will support your launch, reimbursement, education programs, influencing their peers.

What has changed in the past decade in this area? In my opinion, not too much. In this area, the personal touch, has the heaviest weight, on top of scientific support. Of course the medical roles have to develop scientific projects with the KOL, but still, many times the marketing and sales people succeed to develop some personal relationship with some KOL, and this is the most precious property of the company.

There are no written ways how to develop these relations, but I can tell that the congresses abroad help a lot. Most of my relations I developed, I did  while spending together during the lectures in congresses, and even chatting during transatlantic flights.

Marketers with interpersonal charm are of enormous value for the company and employers who have the capability of hiring them and identifying them  have no doubt a huge advantage on other companies.

If you ask me how I select my employees, I would answer that emotional intelligence, are nowdays one of the key criteria. Understanding in the new e-marketing tools, are secondary in my opinion.