Aliza Farkash - The Blog

!Welcome to my blog
This blog is about the Pharmaceutical market, specifically in .the context of marketing and sales
I invite you to discuss whatever you would like to debate in this field.

7/10/2012

Trends in the Health Market

Last week I attended a very interesting symposium on new technologies in the Health market.
On top of physicians and medical device companies, purchasing centers, HMO and hospital purchasing officers attended.
It was very interesting to see the new developments of devices in cardiology, gynecology, dermatology, esthetics's, but also in software in communication and management in the Health Industry.
Everybody agrees that Empowering patients and putting the patient in the center has to become the objective of the future. Mobile phones, Ipads and androids enable creating a revolution in the Health market.
What is needed is putting more budgets in the Health sector and making the Health Industry less conservative and move faster.
As pharmaceutical companies face issues in developing breakthrough new products, they may be good partners for the Hitech Industry to develop the really needed products in the market, answering the needs of the patients.
Companies should really invest in products needed rather then develop me too products. So much money is waisted in research and competition.
 In the Health sector, joint ventures are needed in order to bring solutions to unmet needs.

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